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A Mobile Channel to Reach South Africa's Youth
A mobile app that gives young people access to the latest NYDA news, beneficiary stories and application forms.
Client Overview
The National Youth Development Agency needed a mobile way to reach young people in South Africa and provide access to information and services.
We developed the NYDA mobile app to reach thousands of youth and give them access to the latest news, beneficiary stories, application forms and the various services NYDA offers to the youth of South Africa.
Industry
Public Sector
Project type
Public Sector Youth Services Mobile App
The Business Problem
NYDA needed one mobile channel that could provide young people with access to information and services.
News needed to be available on mobile
The app needed to make the latest NYDA news available.
Beneficiary stories formed part of the channel
Young people needed access to beneficiary stories through the app.
Application forms connected information to services
The app needed to provide access to application forms and support access to the various services NYDA offers to youth.
What Made This Complex
The challenge was not simply publishing news on a mobile screen. The app needed to combine information and service access in one channel for thousands of young people.
Information and services in one place
The app combines news, beneficiary stories, application forms and access to NYDA services.
Reach across a broad audience
The app was developed to reach thousands of youth.
From reading to acting
Application form access makes the app more than a news feed by connecting young people to NYDA services.
Our Role
We developed the NYDA mobile app as a channel for reaching young people with information and services.
Developed the mobile app
Built the National Youth Development Agency mobile app.
Provided access to information
Included the latest NYDA news and beneficiary stories.
Provided access to services
Included application forms and support for access to the various services NYDA offers to youth.
The Solution We Delivered
The result is a mobile app that gives NYDA a channel to reach thousands of youth and provide easier access to news, stories, application forms and services.
Latest News
Users can access the latest NYDA news.
Beneficiary Stories
The app gives access to beneficiary stories.
Application Forms
Youth can access application forms for NYDA services.
NYDA Services
The app supports access to the various services NYDA offers to the youth of South Africa.
A look at the app
Screens from the NYDA application as delivered.
Business Value Delivered
Reach
• NYDA has a mobile channel to reach thousands of youth.
Easier Access to Information
• The latest news and beneficiary stories are available in the app.
Easier Access to Services
• Application forms can be accessed through the app.
• The app supports access to the various services NYDA offers to youth.
The takeaway
NYDA shows how a public-sector agency can use a mobile app to extend access to youth-focused information and services.
News, beneficiary stories and application forms sit together in a single mobile channel.
If your organisation needs to reach a wide audience with information and services on their phones, this is the kind of app we build: understood properly, engineered carefully, and delivered as a channel people will actually use.
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